«What’s the best way to manage our conversations across all the websites and social networks we’re visiting? William Mougayar, founder and CEO of Engagio, says that it’s through a Gmail-style social inbox – after all, that’s the interface we use to handle most of our communication already (not that everyone’s happy about that), and heck, it’s the way many of us read our social network updates already.

Now Mougayar is taking that approach a step further. Instead of accessing their Engag.io inbox in a separate website, users can install a Chrome extension, then read Engag.io as a separate folder within Gmail itself.

I installed the extension earlier this morning, and yes, I can report that Mougayar isn’t kidding about it being Gmail-style — each social network message or update looks like an email, and each conversation is threaded, just like their email counterparts. You can reply to messages from within Gmail, as well as sharing, viewing, and “liking” them. It’s also pretty much identical to the existing Engag.io interface, but again, the new context makes a difference — it’s no longer a separate website that you have to visit, but instead just another folder in your inbox that you have to keep up with.»
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Finalmente, vuelta al correo, al entorno único, con las conversaciones en hilos… ¿se podría hacer esto mismo con Drupal (la web de Engagio, no la extensión que lo empotra en Gmail?. Seguro que sí.